COMPANY BRANDING AND THE CANDIDATE EXPERIENCE

In a lightning fast job market, every organization is looking for an edge.  A great candidate experience is the cornerstone of acquiring top talent. Across every sector - from Medical Devices to Consumer Products - how your organization makes a candidate feel (whether they land the job or not) impacts the company’s image and brand reputation. Candidates who have a negative recruitment experience are increasingly likely to share that feedback with others.

That means your employer brand reputation will considerably impact whether or not you will get the opportunity to speak with the kinds of candidates you really want to attract.

Before you interview your next candidate, consider what they’ll say about your company—will they walk away feeling valued and respected, or will their experience deter others from considering you in the future?